Our Story
From Dreams to Reality
When we founded Icon Velvet in 2022, we had a simple yet ambitious vision – to create an online destination for fashion-conscious individuals who value quality and style. We didn’t want to be just another online clothing store. We wanted to create an experience.
The Beginning
It all started in a small apartment in Slovenia, where we spent long nights researching fashion trends and seeking out the best designers. We didn’t have much, except a passion for fashion and a desire to change the way people shop for luxury clothing.
The atmosphere was filled with laughter and spirited conversations that would unknowingly shape our future. In this unlikely setting, the seed of Icon Velvet was planted.
Challenges and Growth
The journey wasn’t always easy. We faced numerous challenges, from logistical issues to finding the right partners. However, each challenge made us stronger and more determined.
Slowly but steadily, we grew. From a small team of two co-founders, we became a family of dedicated professionals who share our passion for fashion and excellence.
Looking to the Future
Today, we’re proud to have become a trusted destination for fashion-conscious individuals across London and beyond. But this isn’t the end of our story. It’s just the beginning.
Our vision for the future is clear – we aim to become the leading online platform for luxury fashion in the region, while staying true to our roots and values.
Designers & brands
The Philosophy
The Luxury of Personal Evolution
At Icon Velvet, we believe that fashion isn’t just about clothes – it’s about self-expression. Every piece in our collection is carefully chosen to reflect this philosophy. We don’t just sell clothes; we sell confidence, style, and a sense of belonging.
We see luxury as a journey of personal growth and self-expression, with each piece designed to evolve with you.
Join Us on This Journey
We invite you to become part of our story. With every purchase, you’re not just buying clothes – you’re becoming part of a movement that’s redefining luxury fashion.
So here’s to the dreamers, the innovators, the ones who dare to stand out. Here’s to you. Because at Icon Velvet, we believe that true luxury isn’t about following trends – it’s about having the courage to set them.
Welcome to the world of Icon Velvet.